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Privacy notice
Who we are, what we do with your information and what you can ask us to do about it.
Last reviewed 1 November 2026.
Who is responsible
Clever Loft Solutions Limited, company number 16756234, registered office Brulimar House, Jubilee Road, Middleton, Manchester M24 2LX. We are the data controller for the information described here. Write to office@cleverloftsolutions.co.uk about anything on this page.
What we collect, and why
When you enquire
Your name, telephone number, email address if you give one, the postcode and address of the property, and whatever you tell us about the job. We use it to answer you, to survey the property and to quote. The lawful basis is that we are taking steps to enter into a contract with you.
When you become a customer
The survey measurements, photographs of the loft before and after the work, the quotation, the job record and the invoice. We use it to do the work, to bill for it and to honour the guarantee. The lawful basis is the contract, and our legal obligations for tax and consumer records.
If you tick the marketing box
We may contact you later with offers or advice. The lawful basis is your consent, we record when and how you gave it, and you can withdraw it at any time by replying to any message or writing to the address above. We do not buy lists and we do not sell your details to anybody.
Photographs
We photograph lofts before and after the work, because a photograph is what answers a question about workmanship years later. We do not publish a photograph of your loft without asking you first.
What the website itself records
When you send the enquiry form we also record the address your browser connected from, the page you first landed on, the website that sent you to us, and any campaign tags in the link you followed. The address is kept to limit abuse of the form; the rest tells us which advertising is worth paying for. The lawful basis is our legitimate interest in running the form safely and knowing what our advertising does.
The site sets no cookies and uses no analytics or advertising scripts. It keeps the campaign tags in your browser for the length of your visit only, so that they survive you reading two or three pages before you fill the form in. They are cleared when you close the tab.
How long we keep it
An enquiry that never becomes a job: twelve months from your last contact with us, then deleted.
A customer record, the quotation, the job and the invoice: seven years from the end of the tax year, because HMRC requires it, and in any case for the two years the guarantee runs.
Loft photographs: seven years, for the same reason — they are the evidence of what was done if a question arises later.
Marketing consent and its withdrawal: kept for as long as we market to you and three years afterwards, because the record of a withdrawal is what stops us contacting you again by mistake.
Who else sees it
We do not sell your details and we do not buy lists. The services that process it on our behalf, under contract, are: Supabase (the database behind our systems, hosted in London), Cloudflare (serves this website), Microsoft 365 (our email) and Brevo (sends our automated messages). Where any of these move data outside the United Kingdom it is under the safeguards the law requires.
We also use subcontracted installers on some jobs. They are given the address and the work, and nothing else.
Your rights
You can ask us for a copy of what we hold, ask us to correct it, ask us to delete it where we are not required to keep it, ask us to stop using it for a particular purpose, and object to marketing at any time. Write to office@cleverloftsolutions.co.uk and we will answer within one month.
Two honest limits. We cannot delete what tax law requires us to keep until the seven years are up, though we will stop using it for anything else. And we keep a note that a record was erased, with the date and the reason, because otherwise we cannot prove we did as you asked.
If you are not satisfied with how we have handled it you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.