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Privacy Policy

Clever Loft Solutions
Last Updated: December 2025

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Clever Loft Solutions (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, request a quote, or use our loft insulation and related services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Information We Collect

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1.1 Personal Information

We may collect personal details when you submit a form, request a survey, or contact us, including:

  • Name

  • Email address

  • Phone number

  • Property address

  • Any additional information you choose to provide

 

1.2 Technical Information

 

When you browse our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages you visit and interactions

  • Cookies and tracking data (see section 7)

 

1.3 Service & Assessment Information

Information relevant to delivering loft insulation services, such as:

  • Property specifications

  • Notes from surveys or assessments

 

2. How We Use Your Information

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We use your information to:

  • Provide quotes for loft insulation and related services

  • Respond to enquiries and communicate with you

  • Arrange surveys and installation appointments

  • Improve our website, services, and customer experience

  • Maintain internal records and comply with legal obligations

  • Send marketing updates (only where you have given consent)

 

3. Legal Basis for Processing

 

We process personal data under the following legal bases:

  • Contractual necessity – to supply quotes or services at your request

  • Legitimate interests – to improve our services and operate efficiently

  • Consent – when sending marketing communications

  • Legal obligation – for compliance, auditing, and record-keeping

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4. Sharing Your Information

 

Clever Loft Solutions does not sell or trade your personal data. We may share your information with:

  • Professional installers, surveyors, or subcontractors involved in delivering our services

  • Payment processors (if applicable)

  • Website hosting, marketing, and IT service providers

  • Regulatory authorities if required by law

 

All third parties are required to protect your data and use it only for the intended purpose.

 

5. Data Retention

 

We retain personal information only as long as necessary:

  • Enquiries and quotes: generally up to 2 years

  • Customer records: up to 7 years for legal and accounting reasons

  • Marketing data: until you withdraw consent

 

You may request deletion of your personal data at any time (see section 8).

 

6. Data Security

 

We implement appropriate technical and organisational measures, including:

  • Encrypted website connections (SSL)

  • Secure data storage and restricted access

  • Regular monitoring of security practices

  • Staff training on data protection policies

 

Although we strive to protect all personal information, no system is completely secure.

 

7. Cookies and Tracking Technologies

 

Our website may use cookies to:

  • Improve site functionality and user experience

  • Analyse traffic patterns

  • Store user preferences

  • Support advertising or remarketing campaigns

 

You may refuse or manage cookies via your browser settings or through our cookie consent banner.

 

If you need a separate Cookie Policy, I can create one for you.

 

8. Your Rights

 

Under the UK GDPR, you have the right to:

  • Access your personal information

  • Request correction or deletion

  • Withdraw consent (e.g., for marketing)

  • Object to or restrict processing

  • Request transfer of your data to another provider

 

To exercise any rights, please contact us using the details below.

 

9. External Links

 

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices, and you should review their policies before providing any personal information.

 

10. Updates to This Policy

 

We may update this Privacy Policy occasionally. All changes will be posted on this page with a revised “Last Updated” date.

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